Markets are conversations.
It was with this thought in mind that Estrogeni conceived and created a platform that is capable of providing immediate and targeted information.
On Web 2.0, consumers' opinions regarding the price, value and quality of a product or service are a privileged source of information.
Thread-Off was intended specifically for that and allows to make sentiment analysis about the brand image, promotional campaigns, specific products and services, the competitor's activities to be monitored.
Social Intelligence can effectively support marketing strategies and business with reduced costs compared to focus groups and market research, at the same time allowing for immediate corrections or an optimum management of crisis situations.
The time has passed for passively monitoring online conversations: Thread-Off enables specific analyses and in-depth studies to be conducted according to product/service, geographic area, campaign, competitor's peer group The Estrogeni team can then provide reports customised to the specific Client, allowing solutions to be created to correctly manage every business situation.
Analysis of trends